- What are cookies?
A cookie file is a text file recorded by the service on a computer or other device connected to the internet. It serves to enable the Internet service to recognize a visitor’s browser or store information about it or its settings. Normally cookies contain the name of the web page of their origin, time to store them on a computer or other device and their unique number.The cookies allow to recognize the user’s device, guarantee effective movements between pages, memorize user preferences and improve the convenience of using the page. Some cookie files are essential to be able to use full functions of a service. Cookies are used to recognize preferences of a user by following the stories of their entries on web pages.Cookies are automatically deleted when a browser is closed but hard cookie files are kept on the user’s computer even when it is turned off (this serves, among others, to memorize user settings for when they visit the service again).
- Classification and types of cookies
• Technical cookies:
Are those that allow the user to navigate through the web page or application and the use of different options or services that exist in it. For example, control traffic and data communication, identify the session, access restricted access web parts, remember the elements that make up an order, make the application for registration or participation in an event, use security elements during the browsing and storing contents for broadcasting videos or sound
• Analytical cookies:
They are those that allow tracking and analysis of user behavior on websites. The information collected through this type of ‘cookies’ is used in the measurement of the activity of the websites, application or platform and for the elaboration of navigation profiles of the users of said sites, in order to introduce improvements in the service based on the usage data that users make.
• Personalization cookies:
Are those that allow the user to access the service with some general characteristics predefined in their terminal or that the user defines himself. For example, the language, the type of browser through which you access the service, the selected content design, geolocation of the terminal and the regional configuration from where the service is accessed.
• Social cookies:
The necessary to link the website with your social networks
Advertising Cookies and preferences:
Are those that allow the effective management of advertising spaces that have been included in the web page or application from which the service is provided. They allow to adapt the content of the advertising so that it is relevant for the user and to avoid showing ads that the user has already seen
• Affiliate Cookies:
They allow you to know where the website visits come from
• Third party cookies:
In some web pages you can install ‘cookies’ from third parties that allow you to manage and improve the services offered. For example, Google Analytics and Comscore statistical services
Depending on their durability they can be:
• Session cookies:
Its validity expires when closing the browser
• Permanent cookies:
Its validity can be variable, once they have fulfilled the objective that motivated their installation or when the user proceeds to its manual deletion.
- Management of cookie files.
It must be remembered that the settings must be adjusted for each browser and on all the computers used.
Important: If the user weakens all cookies or blocks the function of their use for this service, it may happen that some features do not work correctly or not at all, although the service can still be used.
For example, if the user blocks or otherwise refuses the possibility of accepting the cookies, they will not be able to use service features that require session initiation.
General information about cookies and the way to delete or reject them can be found at www.aboutcookies.org.